Cookie Policy
This Cookie Policy explains the cookies and similar technologies used on ruckusae.com, why they are used and how you can control them. It lists the technologies we found on the website itself; read it together with our Privacy Policy.
Analytics and advertising technologies are used only if you choose “Accept”. You can change your choice at any time in your cookie settings.
How we use them
- Essential and preference storage — to remember your cookie choice, the language you picked with the language switcher and, on desktop, your sidebar preference. These do not track you and are always on.
- Analytics — Google Analytics, to understand how the website is used. Only with your consent.
- Advertising measurement — the Meta Pixel, to measure the results of our advertising. Only with your consent.
- Embedded content — videos and tools from other providers, which set their own cookies when the content loads.
Essential and preference storage
The consent and sidebar entries are stored in your browser’s local storage, stay on your device and are not sent to us. The language preference is a small first-party cookie, sent to our website only to choose the language.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
ruckus:cookie-consent | Ruckus (local storage) | Remembers whether you accepted or rejected analytics and advertising technologies. | Until you clear your browser storage |
ruckus:sidebar | Ruckus (local storage) | Remembers whether you collapsed the desktop sidebar. Only set if you use the collapse control. | Until you clear your browser storage |
ruckus-lang | Ruckus (first-party cookie) | Remembers the language (English or Arabic) you chose with the language switcher. Only set if you use the switcher. | 1 year |
Analytics (with your consent)
Google Analytics loads on our main pages only after you accept.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics (first-party) | Distinguishes visitors so that visits can be counted. | Set for 2 years by Google; browsers such as Chrome limit it to 400 days |
_ga_9TST0S50LX | Google Analytics (first-party) | Keeps track of the current visit (session) for this website’s Analytics property. | Set for 2 years by Google; browsers such as Chrome limit it to 400 days |
You can also use Google’s Analytics opt-out browser add-on.
Advertising measurement (with your consent)
The Meta Pixel loads on the homepage and on the page shown after a contact form is sent, only after you accept.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Meta (first-party cookie) | Identifies the browser so that visits and enquiries can be linked to our Facebook and Instagram advertising. | 90 days |
lastExternalReferrer, lastExternalReferrerTime | Meta (local storage) | Records the external site you came from and when, for advertising measurement. | Until you clear your browser storage |
You can manage how Meta uses information for ads in your Facebook ad preferences.
Embedded third-party content
- YouTube videos (the Koovers case study) — when the video loads, YouTube sets cookies on youtube.com, such as
YSC(for the browsing session) andVISITOR_INFO1_LIVE,VISITOR_PRIVACY_METADATA,__Secure-YNIDand__Secure-ROLLOUT_TOKEN(around 180 days). See how Google uses cookies. - Our films (Films page) — no YouTube player loads until you press play. Pressing play loads the video from youtube-nocookie.com (YouTube's privacy-enhanced mode), and YouTube may then set its own cookies as described above. The preview images come from YouTube's image server (i.ytimg.com), which receives your IP address but sets no cookies.
- Google Fonts, cdnjs and jsDelivr deliver fonts and code libraries; we found no cookies from them, but they receive your IP address.
Your choices
When you first visit, a banner asks whether you accept analytics and advertising technologies. Until you choose, they stay off. You can change your choice here at any time; if you reject them after accepting, we remove the Google Analytics and Meta cookies this website set and reload the page.
You can also block or delete cookies in your browser settings. Blocking all cookies may affect embedded content such as videos and the meeting scheduler.
Changes to this policy
We will update this policy when the technologies used on the website change. The current version will always be available on this page.
Contact us
Questions about cookies or this policy can be sent to rajesh@ruckusae.com.
Last updated: October 16, 2026