A showcase of Bosch automotive technology, experiences and innovation.
9Brand experiences
160+Creatives for two programmes alone
4 citiesDelhi · Mumbai · Chennai · Bengaluru
Project Overview
A global engineering brand, made tangible in India
Bosch partnered with Ruckus across nine brand experiences in India from 2017 to 2019, translating engineering and mobility themes into exhibitions, workplace environments, cultural programmes and public installations.
Services
- Event experience
- Automotive technology showcase
- Brand activation
Industry
- Technology & services
- Mobility
- Industrial
- Consumer goods
Formats
- Brand experience
- Events
- 01Auto Expo 2018Exhibition · Delhi
- 02Mumbai officeWorkplace · Mumbai
- 03Chennai officeWorkplace · Chennai
- 04Bosch German DayCulture event · Bengaluru
- 05Beyond Mobility 2018Innovation event · Bengaluru
- 06Lalbagh projectPublic space · Bengaluru
- 07Bosch India Experience CentreMuseum · Bengaluru
- 08Stuttgart Chamber OrchestraLive event · Bengaluru
- 09Skill Development CentreInauguration · Bengaluru
Every brief started from an idea, not a template — then ran in Bosch colours, to Bosch standards, from first sketch to final installation.
Concept first
A theme for every brief — “cocoon to butterfly”, “Quality in Reality”, the journey of Bosch in India.
One identity
Bosch red, the Bosch colour spectrum and the product story, kept consistent across every format.
Idea to install
Ideation, artwork, production and set-up handled end to end, on schedules as long as three months.
01
Auto Expo 2018
Exhibition · Delhi · 2018
At India’s largest automotive show, Bosch’s technology exposition needed one clear story. We designed the collateral and set-up around its four pillars of mobility.
- Connected mobility
- Automated mobility
- Powertrain systems
- Electrified mobility
Workplace branding
Two offices, two themes — so the people who work there, and the people who visit, meet the brand on every wall.
02
Mumbai office, Andheri
Workplace · Mumbai · October 2017
For the redesigned Mumbai office: Bosch’s milestones from 1886 to today, its sectors of operation, and the brand name built from its own photography.
- “Cocoon to butterfly” concept
- 1886 → today timeline
- Photo-collage wordmark
03
Chennai office
Workplace · Chennai
A theme of “Quality & Promise”, in Bosch colours with a rustic, appealing finish — anchored by the founder, and by Henry Ford’s view of quality.
- “Quality in Reality” concept
- The Dabbawala quality story
- Robert Bosch & Henry Ford walls
04
Bosch German Day
Culture event · 3 months · 60+ creatives
A German company celebrating India: Bosch India showcased the country’s culture, heritage and traditions — and its own journey here since 1922 — in a vibrant, colourful system.
- 60+ concept-led creatives
- Indian design language
- Journey of Bosch in India
05
Beyond Mobility 2018
Innovation event · Bengaluru · 2018
Futuristic technology needed original thinking. Eight concept posters, adapted to every size — and an installation people queued to photograph.
- 8 concept posters
- Original theme ideation
- #BoschBM2018 installation
06
Lalbagh project 2018
Public space · Bengaluru · with the Government of Karnataka
Bosch installed aerators, smart parking and eco-friendly waste management across Bangalore’s historic botanical garden. We made each one easy to understand — and worth walking to.
- New aerators
- Smart parking
- Waste management
- Healthy outdoors
- #WalkwithBosch
07
Bosch India Experience Centre
Museum · Bengaluru · 3 months · 100+ creative devices
India’s only Bosch museum showcases the technologies that made Bosch a leading global automotive supplier. A 360-degree brief, from first ideation to approved execution.
- Word clouds
- Classic Bosch ad posters, recreated
- The founder’s life
- Industrial growth
- Today’s product range
08
Stuttgart Chamber Orchestra
Live event · Bosch campus · 24 March 2019
A musical-inspiration concert where employees, the orchestra and Primavera children shared the stage.
- Event collateral
- Cafeteria set-up
- Light & sound
- Production
09
Skill Development Centre
Inauguration · Government I.T.I., Dairy Circle, Bengaluru
Seven learning facilities and two labs developed with Samsung, to upskill current and future I.T.I. students.
- Event collateral
- Set-ups
- Inauguration
- 9
- brand experiences
- 100+
- creative devices for the Experience Centre
- 60+
- creatives for Bosch German Day
- 4
- cities — Delhi, Mumbai, Chennai, Bengaluru
Source: Ruckus Events Profile — Bosch projects, 2017–2019.
Invented for life. Experienced in India.
Nine distinct briefs, one consistent Bosch identity, delivered across four cities through a coordinated system of creative, production and on-site execution.
