Loader
Ruckus Advertising & Events
Case Study · Creative Production · Brand Communication · Real Estate

Creative production and multi-format brand communication for Prestige Group.

A gallery strip of Prestige creatives: Rise, Soar ahead with 25%, Fernvale launch, Two Good Fest and Eaton Park

Project Overview

Creative partner to one of India’s most established real-estate brands

Founded in 1986 and headquartered in Bengaluru, Prestige Group builds across residential, commercial, retail and hospitality — with more than 300 projects completed under the promise “Add Prestige to your life”.

Ruckus works with Prestige as a creative production partner: taking launches, offers, payment plans and festive moments, and turning them into finished, premium creative for every format they run in.

Services

  • Creative production
  • Campaign creatives
  • EDM design
  • Digital creatives
  • Format adaptation
  • Motion

Industry

  • Real Estate
  • Residential

Formats

  • EDM
  • Digital
  • Landscape
  • Motion

Client Prestige Group

Website prestigeconstructions.com (opens in a new tab)

Creative production for Prestige Group

  • EDM: “The right move that gets you home” — a man parachuting under a leaf, Prestige Southern Star
  • Prestige Group creative — tpch friends
  • “Live the joy.” — a father and son surfing, Ocean Pearl
  • EDM: “Launching Golden Grove in Tellapur” — three generations in a green park
  • Two Good Fest key visual: a girl in a space suit floating beside a seated astronaut on violet
  • Prestige Group creative — palm court chennai
  • Prestige Group creative — clairemont wind
  • Prestige Group creative — rainbow waters
  • Prestige Group creative — spring north facing
  • Prestige Group creative — tpch price
  • Prestige Group creative — eden finish line
  • Prestige Group creative — eaton teaser 2
  • “Two years. One long weekend.” — a couple leaping on a beach with luggage, Evergreen
  • Prestige Group creative — palm court grandeur
  • Prestige Group creative — garden trails ease
  • Prestige Group creative — ocean pearl 3
  • “Goodnight, payments.” — a father reading a bedtime story, Spring Heights
  • Prestige Group creative — panorama curiosity
  • Prestige Group creative — eden suitcases
  • Prestige Group creative — pallavaram push
  • Prestige Group creative — tpci elegant
  • Prestige Group creative — clairemont first sight

A selection from an ongoing body of work.

The idea behind the work

Every Prestige creative starts with one idea — never with the floor plan. These are the principles we design by.

  1. “The key that brings you home” — a gold key whose bow frames the rooms of an Eden Garden home

    01

    One idea per frame.

    A key that is the home. One strong metaphor, held long enough to land — instead of ten selling points fighting for space.

  2. Fernvale at The Prestige City launch creative: a hand lifts a gold cloth off a model of the towers

    02

    Stage the reveal.

    Launches are treated like unveilings: the cloth lifts, the name appears. Teasers hold the name back so the launch has somewhere to go.

  3. “Soar ahead with 25%” — a child in a blue cape that becomes a sculpted 25 for Ocean Pearl, Calicut

    03

    Make the offer the image.

    Payment plans are the hardest thing to make beautiful. So the number becomes the object — a cape, a lotus, a ribbon, a sandcastle.

  4. “Goodnight, payments.” — a father reading a bedtime story, Spring Heights

    04

    Life first, layouts second.

    Bedtime stories, long weekends, a first look through a car window. People buy the life a home makes possible — so that’s what we show.

  5. Eaton Park teaser: a lone paddler in a misty forest lake under a doorway of light — Elevated living, unveiling soon

    05

    Light it like Prestige.

    Golden hour, deep shadow and quiet type. Premium is a lighting decision as much as a layout one.

Campaign arcs

The idea: say less first. Mood and place in the teasers — the name only arrives at launch.

Eaton Park · The Prestige City, Sarjapur

  1. Eaton Park teaser: a lone paddler in a misty forest lake under a doorway of light — Elevated living, unveiling soon

    01Teaser

  2. Prestige Group creative — eaton teaser 2

    02Teaser

  3. Prestige Group creative — eaton launch 1

    03Launch

  4. Prestige Group creative — eaton launch 2

    04Launch

Fernvale · The Prestige City, Sarjapur

  1. Prestige Group creative — fernvale teaser 2

    01Teaser

  2. Prestige Group creative — fernvale teaser 3

    02Teaser

  3. Prestige Group creative — fernvale launch 1

    03Launch

  4. Fernvale at The Prestige City launch creative: a hand lifts a gold cloth off a model of the towers

    04Launch

A campaign family

The Two Good Fest

The idea: tell one offer — book now, pay after two years — through pairs. Two singers, two years, two good things.

Two Good Fest key visual: a girl in a space suit floating beside a seated astronaut on violet
  • The Two Good Fest — children with pinwheels by a carousel; book now, pay after two years
  • “Good things come in twos” — a boy eating ice cream on a curling lawn, Two Good Plan, Evergreen
  • “Two good vibes” — a mother and son singing on stage, Two Good Fest
  • “Two years. One long weekend.” — a couple leaping on a beach with luggage, Evergreen
  • “Dream in two. Due in two.” — a couple stepping through a blue doorway, Spring Heights
  • “Goodnight, payments.” — a father reading a bedtime story, Spring Heights
  • “10% is all it takes to bloom” — a glowing lotus, Two Good Plan, pay nothing for 2 years, Evergreen
  • Landscape creative: “Bring the wonder” — a boy and his dog leap on a lawn; book now and pay nothing for 2 years

The offer, art-directed

The idea: never put a percentage in a box. Turn it into something you want to look at.

  • Refer a friend to Mayflower at The Prestige City — a large gold 1% beside the towers

    1%

  • “10% is all it takes to bloom” — a glowing lotus, Two Good Plan, pay nothing for 2 years, Evergreen

    10%

  • “Grab your place by the shore” — a crab on the beach beside a sand-sculpted 20%, Ocean Pearl

    20%

  • “Soar ahead with 25%” — a child in a blue cape that becomes a sculpted 25 for Ocean Pearl, Calicut

    25%

  • “Find your rhythm in 4” — a dancer and a gold ribbon forming a 4, Spring Heights

    4

  • “From soaring spaces to everyday joys” — a family in a triple-height lobby, 40% to book, 60% on possession

    40 / 60

  • “Book. Save. Move in. Your ₹5 lakh advantage” — a family inside a golden house frame, Eden Garden

    ₹5 Lakh

EDM / Digital

The idea: read it like a story — image, then promise, then the details you need to act.

  • EDM: “Some choices define generations” — a family walking a lawn, Crystal Lawns, Marigold and Greenbrook
  • EDM: “The right move that gets you home” — a man parachuting under a leaf, Prestige Southern Star
  • EDM: “Where every corner has a story” — a lively community park, Evergreen
  • EDM: “At the centre of it all” — a family on a balcony with Kochi landmarks pinned, Prestige Panorama
  • EDM: “Step into what’s already yours” — a family entering a lobby, Prestige Eden Garden
  • EDM: “Refer and earn” — a tower shaped like 1% at sunset, The Prestige City

Format adaptation

“Some moments deserve a pause” — a woman on a yacht deck; book now, pay nothing for 27 months

Portrait

Landscape creative: The Prestige City Indirapuram Extn at dusk, pay nothing for 27 months
Landscape creative variant: The Prestige City Indirapuram Extn towers, pay nothing for 27 months

Landscape

“Watch out for our ad in the Delhi Times” — a man reading the Delhi Times with the Prestige City ad on the page

Print ad announcement

Motion

  • Ramadan

  • Gudi Padwa

  • Ugadi

Craft

  • Detail: A script that feels hand-written, set against glass and green.
    01Typography
  • Detail: The headline rises with the tower.
    02Type & architecture
  • Detail: A number becomes a cape, a wave, a story.
    03The offer as sculpture
  • Detail: A reveal, staged like a launch event.
    04Composition
  • Detail: Gold on deep teal — premium without shouting.
    05Colour & light
  • Detail: Configuration, price, number, project lockup — in that order.
    06Information hierarchy
  • “Dreams to real-life homes” — a villa stepping out of a book, Prestige Hillside Gateway, Kochi
  • “Experience coastal luxury everyday” — a sea-view living room, Ocean Pearl
  • “Do more. Be more.” — a couple floating on a pool lounger, Eden Garden
  • “Live the joy.” — a father and son surfing, Ocean Pearl
  • “A lifestyle that feels uniquely yours” — a family walking a promenade, The Prestige City
  • “Some dreams are about to land” — a boy chasing a giant bubble, Clairemont, nearing possession
  • “Vision that blossoms” — an aerial view of plotted lawns, Prestige Crystal Lawns
  • “Luxury living, crafted for every generation” — aerial view of towers and amenities, Evergreen
  • “What if every day felt like a resort stay?” — a card held over a villa pool, Prestige Palm Residences
  • “Let the light in” — a compass on a balcony facing north-facing towers, Spring Heights

For real-estate brands

Launching a project?
Let’s make it unmissable.

Launches, offers, EDMs, motion and every format in between — at the standard you’ve seen here.

Start your projectVisit Prestige Group (opens in a new tab)
“Watch your dream home rise” — a tower at golden hour for The Prestige City, Indirapuram Extn